Dr. Harald Pfeffer

Kapitel 1

The boy who survived

Harald Pfeffer grows up in the post-war years. Hunger is part of everyday life, and like every child he looks for anything edible. At a neighbour’s he finds a large bowl of bitter almonds and eats far too many of them. Nobody had told him that in large quantities they release hydrogen cyanide. Minutes later he is gasping for breath.

The village doctor comes and saves his life. The boy makes a resolution that never lets go of him again: “I want to become a doctor. I want to understand how health works.”

Kapitel 2

The physician who looked for causes

The resolution becomes a life’s path. Dr. med. Harald Pfeffer loves his work as a physician and questions it at the same time. Again and again he sees that medicines relieve symptoms while the causes often remain unexplained.

For him, vitamins and micronutrients are the building blocks of life. As early as the 1970s he gives lectures on the subject, at a time when hardly anyone is interested.

Kapitel 3

Father and son found Vitabay

During a conversation in South Tyrol, at Pepi’s in Merano, Harald tells his son Jens about his idea for the first time: a brand that thinks like a physician and accompanies you like a family. Scientifically grounded and accessible to everyone.

In 1999 the two of them found Vitabay together, as a digital health brand, long before supplements become a trend. After closing his practice, Harald devotes himself entirely to this task.

Kapitel 4

Research before marketing

Vitabay grows in a market that is louder than the brand itself. Instead of making a big show, the family works in the background: carefully, precisely, with restraint. The result is slow, organic growth on a foundation that still holds today.

Between 2006 and 2011 Harald immerses himself in longevity research and the Blue Zones, those regions where people live especially long lives.

Kapitel 5

One family, one promise

Today the family carries Vitabay in its second generation. Three values guide us: love of health, loyalty to our customers and a passion for research.

We see people, not buyers. And we only offer what we would give to our own family.