About us

Vision & Mission

What we have been working for since 1999.

Our values

Three sentences that guide us.

They don’t hang on the wall, they sit in every decision: which raw materials we buy, what makes it into the range and what doesn’t.

  1. From family to family

    Trust, togetherness and care: Vitabay is a family business working from a long medical tradition.

  2. Research is passion, health is a privilege

    Good nutritional support shouldn’t be reserved for the few. That’s why we develop products that support a healthy lifestyle in everyday life.

  3. Our knowledge. Your health.

    We combine proven medical knowledge with current research and explain what goes into our products and why.

Mission

A passion for being healthy.

For more than two decades we have been pooling well-founded knowledge on nutrient supply. Our aim is a holistic view: not the single vitamin, but the basic supply that fits your life.

That is what we build on: products for everyday needs, complemented by targeted formulas for special requirements. Everything we offer is lab-tested in Germany.

A passion for being healthy.

Innovation

Research before marketing.

For more than two decades we have been working on how nutrients reach the body as effectively as possible. Two things matter most to us: well-available raw material forms and packaging that protects the contents.

That’s why many of our products come in light-protective glass, without unnecessary fillers and preservatives.

Research before marketing.

Vision

Health for everyone, not for the few.

Being healthy is the greatest privilege. In our view it should be open to everyone. We work towards that in three steps.

Our story

  1. Conserving resources

    Thanks to our research we need far fewer natural raw materials to produce nutrients.

  2. Sharing knowledge

    We explain clearly what nutrients can and cannot do, so you can make good decisions for yourself.

  3. Reachable everywhere

    With digital solutions we want to reach people where more health is needed.

Also available at

You'll also find us here.

At online pharmacies, on the major marketplaces and in the TikTok Shop. Same products, same lab testing.

  • Shop Apotheke
  • DocMorris
  • medpex
  • APONEO
  • Sanicare
  • Disponibile su Amazon
  • Kaufland
  • Disponibile su TikTok Shop
1950
1950
His name is on every tin.
Today

The family behind Vitabay

His name is on every tin.

As a child, a village doctor saved his life. That became a life’s path: Harald Pfeffer became a physician himself and founded Vitabay in 1999 together with his son Jens. Today the family runs the brand in its second generation.

The whole story