About us

About Vitabay

Family-run since 1999. Lab-tested in Germany.

Who we are

Your partner for greater well-being.

Since our founding in 1999, Vitabay has stood for high-quality food supplements based on scientific findings and strict quality standards.

We combine modern production methods with carefully selected ingredients to offer you products you can trust: for your health, your energy and your daily well-being.

Vision & Mission

From family, for family.Since 1999, shaped by care, trust and the wish to do people good every day.

Medical expertise.Knowledge that goes into every product with experience and care.

Mindfully supported.Carefully developed formulas for your mindful everyday life.

  • From family, for family.Since 1999, shaped by care, trust and the wish to do people good every day.
  • Medical expertise.Knowledge that goes into every product with experience and care.
  • Mindfully supported.Carefully developed formulas for your mindful everyday life.

Since 1999

The Vitabay story

From a partnership with US manufacturers to our own development in Germany. Seven steps that made us who we are today.

  1. 1999

    Vitabay is founded

    Vitabay originally started as a partnership with several US companies.

  2. 2005

    Own product development

    Building on this, Vitabay began researching and developing its own products to launch its own range.

  3. 2010

    Foods for special medical purposes

    We proudly introduced our first own product in the field of foods for special medical purposes.

  4. 2014

    Launch of medical devices

    In 2014, class IIa medical devices developed by Dr. med. Harald Pfeffer were introduced.

  5. 2016

    250,000 customers

    For the first time, Vitabay reached the milestone of 250,000 customers.

  6. 2018

    Leonith glass patented

    Leonith glass is truly remarkable. It protects supplements from the harmful effects of sunlight and thereby extends their shelf life considerably.

  7. 2022

    Rebranding begins

    The start of the rebranding marked a fresh beginning that ran through every department.

Quality

Our quality promise.

At Vitabay, quality does not end with the choice of ingredients. We have our products analysed by external laboratories in Germany for heavy metals and microbiological quality. Where a report is available, you can read it on the product page.

Our goal: products that do not just meet high standards but exceed them. Transparent, responsible and made in a way we would give to our own family.

Shop the products

Also available at

You'll also find us here.

At online pharmacies, on the major marketplaces and in the TikTok Shop. Same products, same lab testing.

  • Shop Apotheke
  • DocMorris
  • medpex
  • APONEO
  • Sanicare
  • Disponibile su Amazon
  • Kaufland
  • Disponibile su TikTok Shop
1950
1950
His name is on every tin.
Today

The family behind Vitabay

His name is on every tin.

As a child, a village doctor saved his life. That became a life’s path: Harald Pfeffer became a physician himself and founded Vitabay in 1999 together with his son Jens. Today the family runs the brand in its second generation.

The whole story